In the 1990s, as Turkey’s media sector grew rapidly, the Doğan Media Group sought to bring together its newspapers, magazines and television channels within purpose-built facilities. The group needed to move beyond its scattered, aging buildings in the city center and establish new complexes on the city’s periphery—integrating printing facilities, television studios and administrative offices under one roof.

The first of these developments was realized in Istanbul, followed by additional complexes in Ankara and Izmir. Each project was designed in a scale and configuration suited to its specific location, forming a consistent yet adaptable model that combined office spaces, printing operations and broadcast studios within a unified architectural framework.